Iconic AF - The Everything Serum

Iconic AF is our most advanced multi-action anti-aging serum, combining responsibly sourced platelet-derived regenerative exosomes, phyto growth factors, Hexapeptide-8, peptides, dual hyaluronic acid, niacinamide, antioxidants, and barrier-supporting ingredients in one powerhouse formula.

Think softer, smoother expression lines, firmer-looking skin, better hydration, more even tone, and healthier-looking skin without needing five different serums to get there.

Iconic AF works on multiple visible signs of aging at the same time. Regenerative ingredients support skin renewal, collagen-supporting peptides help improve firmness and elasticity, Acetyl Hexapeptide-8 targets the appearance of expression lines by helping to relax the muscles that form them, and multi-depth hyaluronic acid immediately hydrates and plumps dehydrated skin.

Basically, she does a lot. That's why she's Iconic AF.

Benefits:

• Visibly softens the appearance of expression lines, fine lines, and wrinkles
• Supports collagen and extracellular matrix proteins for firmer, more resilient-looking skin
• Helps improve elasticity and visible skin firmness
• Supports the skin barrier with Ceramides, bisabolol, and aloe
• Helps improve radiance, and overall skin quality
• Ideal for supporting healthy-looking skin before and after aesthetic treatments 

Why We Love It:

• Combines regenerative skincare and expression-line technology in ONE serum

• Features platelet-derived ingredients + phyto growth factors for advanced skin-renewal support

• Acetyl Hexapeptide-8 is a biomimetic peptide that specifically targets the appearance of repetitive expression lines and wrinkles

• Three advanced palmitoylated peptides support collagen, firmness, and the dermal matrix

• Dual forms of hyaluronic acid provide multi-level hydration and immediate visible plumping

• Niacinamide helps improve redness, and pore size

• Ceramide NG helps reinforce a compromised moisture barrier

• Green tea polyphenols + vitamin E provide antioxidant defense

• Designed for both immediate cosmetic improvement and progressive improvement in the appearance of aging skin with consistent, everyday use

Best For:

• Expression lines and wrinkles, especially in areas that can't receive botox

• Forehead lines, crow's feet, under-eye lines, and other areas of repetitive facial movement

• Loss of firmness and elasticity

• Mature or preventative anti-aging routines

• Patients who receive neuromodulator treatments and want comprehensive skincare between appointments

• Anyone who wants one advanced serum addressing multiple signs of skin aging

How to Use:

Apply 1–2 pumps to clean, dry skin morning and evening.

Apply Iconic AF before heavier creams or moisturizers. Allow the serum to absorb, then follow with your Beautiphi Skin routine & moisturizer.

In the morning, always finish with mineral SPF.

For best results, use consistently twice daily.

Pro Tips:

• Use Iconic AF twice daily if expression lines and skin aging are your primary concerns.

• Apply directly to high-movement areas including the forehead, crow's feet, under-eye area, glabella, smile lines, and vertical lip lines.

• Pair with Hydrated AF when additional hydration is needed.

• At night, follow with Luxe AF to seal in hydration and support the nighttime skin-repair cycle.

• During the day, pair with your Beautiphi Skin mineral SPF to protect collagen and help prevent UV-induced skin aging.

• Iconic AF is an excellent addition to an injectable anti-aging regimen because topical skincare and neuromodulators address different components of visible aging.